HCM 325_ 2-1 : Target Market Profile Paper

For this assignment, you will identify the target market for the product/service and conduct research in order to understand the customer needs and complete a target market profile. Defining your target market will help you to better understand the customer needs and will assist you in developing your initiatives for your strategic marketing proposal.

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Using the Module Two Short Paper Worksheet and the article What Is a Health Care Marketing Plan? as a guide, develop the target market profile for your selected healthcare product or service.

For additional details, review the Module Two Short Paper Guidelines and Rubric document.

HCM 325_ 2-1 : Target Market Profile Paper