Organic Foods Case Study
Organic foods were once found only in specialty grocery stores, but they are now widely available in specialty and conventional grocery stores alike. In fact, the organic food market, which was at $1 billion in 1990, has grown to a staggering $286 billion market in 2010 (Organic Trade Association, 2011).
Clearly the popularity of organic foods has skyrocketed over the past few decades, but the debate remains as to whether organic foods are worth the often-higher price in comparison with conventional foods. With this in mind, along with outside research, answer the following questions.
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Organic Trade Association. (2011). Industry Statistics and Projected Growth.
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Organic Foods Case Study