Branding Based on Social Media And Networking Interactions Essay

Reputation and brand can be greatly affected by social media, either yours or someone else’s. Professionals are increasingly trying to protect themselves and their careers by carefully monitoring what they communicate via social media. Employers now search social media to determine a candidate’s branding based on social media and networking interactions. Branding Based on Social Media And Networking Interactions Essay

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Read the scenario and then respond to the assignment checklist items.

Scenario: A well-known actor/producer was supposedly seen by a young fan in Sonoma County while he was wine tasting. The fan took what he claims is a video of the famous actor/producer’s surly, drunken behavior at the winery restaurant. The video went viral (instantly shared over the Internet) and although the footage is scratchy, many claim this video appears authentic. Some say this actor’s popularity is going to be damaged and his new movie, Let’s Begin Again, a movie about a social media icon’s rise to fame, will lose audience share as a result. Branding Based on Social Media And Networking Interactions Essay

The special project team in charge of this actor/producer’s promotion gets busy to mitigate the damage. You will act in the role of the team leader and will imagine their synthesized responses. Branding Based on Social Media And Networking Interactions Essay

Checklist:

Using the problem-solving steps provided in the reading area: Branding Based on Social Media And Networking Interactions Essay

Describe the six problem-solving steps this promotion team needs to take specific to the scenario.
Explain how applying the six problem-solving steps you have provided above should effectively address the team’s task and situation.

Minimum 350-word APA formatted paper. the title isn’t the greatest if you have a better idea go for it. Branding Based on Social Media And Networking Interactions Essay