Origins of SWOT Analysis Discussion

SWOT Analysis

Identification

The SWOT stands for Strengths, Weaknesses, Opportunities, and Threats. The company has control over strengths and weaknesses since it operates in the internal environment. Strengths include various activities that a corporation does better than its competitors. Thus, strengths are tangible qualities that give the company a competitive advantage over other industry players (Benzaghta et al., 2021). Examples of strengths include highly knowledgeable and competitive staff and digital technologies, among others. On the other hand, Weaknesses are the qualities the firm lacks (Benzaghta et al., 2021). Therefore, weaknesses make the competitors perform better than the company. The third component Opportunity consists of factors that increase the company’s success or growth possibilities (Benzaghta et al., 2021). Opportunity operates in the company’s external environment. The firm lacks control over opportunities available in the industry. Examples of opportunities include underserved markets for the company’s products and fewer competitors. The last component, Threat, includes all industry forces that threaten the company’s success or growth likelihood (Benzaghta et al., 2021) Origins of SWOT Analysis Discussion

ORDER  HERE A PLAGIARISM-FREE PAPER HERE

Discussion

SWOT analyses can be applied at the department level. Companies conduct SWOT analysis before launching new projects in one of their departments (Puyt et al., 2020). In this case, SWOT results are used to assess the possibility of the new product’s success in the current market. Additionally, a SWOT analysis is conducted before venturing into a new market to determine if the target market is appropriate for the company’s products. Furthermore, SWOT analyses are applied at the organizational level to determine if the company’s business operations align with its growth targets and success benchmarks.

Analysis

The SWOT analysis assesses the effectiveness of launching a diabetes screening and testing program in the local community with a significantly high number of elderly adults aged 65 and above. Origins of SWOT Analysis Discussion

References

Benzaghta, M. A., Elwalda, A., Mousa, M. M., Erkan, I., & Rahman, M. (2021). SWOT analysis applications: An integrative literature review. Journal of Global Business Insights, 6(1), 55-73.

Puyt, R., Lie, F. B., De Graaf, F. J., & Wilderom, C. P. (2020). Origins of SWOT analysis. In Academy of management proceedings (Vol. 2020, No. 1, p. 17416). Briarcliff Manor, NY 10510: Academy of Management.

SWOT Analysis Rubrics
The following rubrics will be used to evaluate your research and knowledge of successfully using a SWOT Origins of SWOT Analysis Discussion
analysis.
Categories of
Assessment
Limited or No
Understanding, does
not meet Criteria
Some Understanding Partially
Meets Criteria
Excellent Understanding
Meets Criteria
Total
Score
0 Points 3 Points 5 Points
IDENTIFICATION
Identify the 4 sections
of a SWOT analysis and
what each section is.
Student did not
identify any
sections
Not all 4 researched,
incomplete analysis,
questionable resources.
Student goes above and
beyond research of all 4
sections. Uses proper
resources and lists the
proper attributes found.
/5
DISCUSSION
Discuss the why and
when a SWOT analysis is
used
0 Points
Student did not
discuss a SWOT
analysis.
Questions answered;
however, student shows
disconnect from the
objectives. Why and when
were not discussed or only
one was.
Student answers ALL
questions for a SWOT
analysis and identifies
proper usage of when
and why to use one. Origins of SWOT Analysis Discussion
/5
ANALYSIS 0 Points 5 Points 10 Points
Express your own
opinion on a SWOT
analysis by prepare your
own for a project of
your choosing using
Photoshop or a similar
program.
Student did not
state their own
opinion or prepare
their own analysis.
Did not use
Photoshop or a
similar program.
Student shared their
opinion; however, did not
incorporate the objectives
of the assignment correctly.
Perfect Understanding of
the traits of a SWOT
analysis and how to
prepare one. /10
MECHANICS 0 Points 3 Points 5 Points Origins of SWOT Analysis Discussion
Proper Citation /
Grammar / Spelling
Grammar, Spelling
and APA formatting
was not found
within this
assignment.
Some misspellings, some
grammar mistakes and/or
resources not properly
cited.
Perfect resource page
and citations, grammar,
spelling. /5
Total Score 25 points possible /25 Origins of SWOT Analysis Discussion