Discussion: The Planning Process

In planning for your public health campaign (PRESCRIPTION DRUG OVERDOSE), first you must identify the problem. You ask questions such as “what is happening in the community?” and “what are the critical issues that need to be addressed within my target audience?” By asking these types of questions, you gain knowledge about the true needs of the community and can develop public health campaigns reflecting those needs. Second, you must establish your goals for your campaign, and identify effective marketing techniques and a communication plan. The planning process is a comprehensive yet valuable tool for any public health leader to maintain clarity, organization, and focus of the campaign.

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For this Discussion, consider the important elements of the planning process and what factors (individual, environmental, financial, social, to name a few) could inhibit or enhance the development and/or implementation of your public health campaign.

With these thoughts in mind:

Post a brief description of which element of the planning process is most valuable in developing a public health campaign (PRESCRIPTION DRUG OVERDOSE) and explain why. Then describe one factor (individual, environmental, financial, etc.) that may facilitate and one factor that may inhibit the planning of your public health campaign and explain why.

Discussion: The Planning Process