HCM3006 S01 Healthcare Marketing and Strategy Week 1 Assignment

HCM3006 S01 Healthcare Marketing and Strategy Week 1 Assignment

Assignment Instructions and Details:

By Saturday, May 14, 2016, submit your answers to the discussion questions given below as Part 1 and Part 2 to this Discussion Area. Cite your work appropriately whenever possible. You should follow the most recent APA guidelines when citing your work. Be sure to incorporate your weekly readings and cite your sources using proper APA guidelines (including in-text citations and references). Respond with meaningful feedback to two classmates before the end of the week. Your feedback should be constructive and add value to the discussion.

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Part 1: Healthcare Consumers

Discuss ways in which healthcare consumers are different from consumers of other goods and services.

Part 2: Redefinition of the Patient

As healthcare has evolved so has the concept of a patient or consumer of healthcare. Technology and culture are among the many variables that have affected our concept of a healthcare patient. Consider these items among the others noted in your text:

  • What has most influenced the way you view yourself as a consumer of healthcare?
  • What factors led to the redefinition of the patient as a consumer in the late twentieth century?

HCM3006 S01 Healthcare Marketing and Strategy Week 1 Assignment