SOCI 4080 week 4 Social Responsibility Essay

Week 4: Publicity Campaign Proposal

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Social change movements require strong and effective leadership, but they also need committed involvement by many others. In this campaign proposal, you determine methods and messages designed to motivate involvement in your cause.SOCI 4080 week 4 Social Responsibility Essay

The Assignment
In a 2- to 3-page paper, describe your proposed overall approach and process for publicizing your social issue. Address the following, making sure to support your statements with references to this week’s required readings:

• Briefly describe the social issue and what you would like to achieve through this publicity campaign.
• To whom would you reach out? Why? (Note: Think creatively about the support you would most like to have and most need.)
• How would you reach out? What methods would you use to inform and inspire? Why?
• Are there any groups or individuals with whom you would most like to connect? Why?
• What messages would you incorporate into your campaign? Why do you think this messaging would resonate with potential interested individuals or groups? (Note: Messaging can be different for different intended audiences.)
• In launching this campaign, what would be the first step you would take and why?
• In a conclusion to this essay, explain why you believe that this approach will be successful. Be sure to align your rationale to the social issue.

Note: Be sure to include an introduction, body, conclusion, and reference page, using APA format to cite each of your sources in the body of your paper. SOCI 4080 week 4 Social Responsibility Essay