Using Innovative Ideologies to Build Breakthrough Brands Essay

Last week you researched the history of your popular culture artifacts. You also examined the audience for your popular culture artifacts and how each affected the other. This week you look at how access to popular culture affects society. Using Innovative Ideologies to Build Breakthrough Brands Essay

To prepare:

Review your two chosen popular culture artifacts/expressions.
Review your Final Project Worksheet from Week 1 and any feedback received.
Consider the following:
How does the distribution mechanism control the issues addressed in the artifacts’/expressions’ content?
Determine who controls the distribution of your chosen popular culture artifacts/elements.
In what ways does the controller of distribution affect the shared experience of the audience and community? Keep in mind that a community may be local, regional, national, or global. Be specific in your discussion. Using Innovative Ideologies to Build Breakthrough Brands Essay

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Submit a 400- to 500-word essay that addresses these questions as they relate to your chosen popular culture artifacts/expressions. Be sure to include:

At least three academically relevant sources. Using Innovative Ideologies to Build Breakthrough Brands Essay

Provided readings

Holt, D. & Cameron, D. (2012). Fuse Music Television: Challenging incumbents with cultural jujitsu. Download Fuse Music Television: Challenging incumbents with cultural jujitsu. In Cultural strategy: Using innovative ideologies to build breakthrough brands (pp. 245–264). New York: Oxford University Press.

This reading is from a book called Cultural Strategy about innovative and insurgent marketing strategies for popular culture. The book addresses how popular culture finds and develops its audience and at the same time can restrict the development of new popular culture distribution organizations. The book as a whole includes discussions of everything from Nike, to Ben & Jerry’s ice cream, to branding social innovation. The selection above is about how a music video channel, Fuse, took on the giant MTV (Music Television) in an effort to reach the audience MTV originally appealed to: people who want to watch music videos, not reality shows or adult-themed cartoons. Using Innovative Ideologies to Build Breakthrough Brands Essay

Cultural Strategy: Using Innovative Ideologies to Build Breakthrough Brands, by Holt, D.; Cameron, D. Copyright 2012 by Oxford University Press – Books (US & UK). Reprinted by permission of Oxford University Press – Books (US & UK) via the Copyright Clearance Center. Using Innovative Ideologies to Build Breakthrough Brands Essay

Federal Communications Commission Consumer Help Center. (n.d.). Obscene, indecent, and profane broadcasts Links to an external site.. Retrieved from https://www.fcc.gov/consumers/guides/obscene-indecent-and-profane-broadcasts

The following websites may be helpful throughout this course by demonstrating ways of analyzing pop culture texts as artifacts. Using Innovative Ideologies to Build Breakthrough Brands Essay

Critical Media Project Links to an external site.. (n.d.). Retrieved from http://criticalmediaproject.org/
Pop Matters. Links to an external site.(2015). Retrieved from http://www.popmatters.com
USC Annenberg. (2014). Media, diversity, & social change initiative Links to an external site.. Retrieved from http://annenberg.usc.edu/pages/DrStacyLSmithM Using Innovative Ideologies to Build Breakthrough Brands Essay